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As marketing measurement technologies continue to evolve, eCommerce and Direct-to-Consumer (DTC) brands are turning to Marketing Mix Modeling (MMM) to optimize their advertising spend. Marketing Mix Modeling (MMM) enables brands to make data-driven decisions with greater precision than ever before. Here are five key trends shaping MMM for eCom/DTC brands in 2025.
As marketing measurement technologies continue to evolve, eCommerce and Direct-to-Consumer (DTC) brands are turning to Marketing Mix Modeling (MMM) to optimize their advertising spend. Marketing Mix Modeling (MMM) enables brands to make data-driven decisions with greater precision than ever before. Here are five key trends shaping MMM for eCom/DTC brands in 2025.
Welcome to the fourth part of our series on eCommerce KPIs. As we delve deeper, our lens sharpens on crucial metrics that underpin every successful eCommerce venture's decision-making: Customer Acquisition Cost (CAC) and Customer Lifetime Value (LTV). In this part, we’ll deep dive into these essential metrics in order to show how they and MMM guide the trajectory of eCommerce brands aiming for sustained growth and profitability.
The rapidly changing digital commerce landscape demands a robust marketing strategy for businesses aiming for success. One of the main driving forces behind an effective strategy is understanding and utilizing your Key Performance Indicators (KPIs). But there's more to KPIs than just recognizing their definitions
For decades, Media Mix Modeling (MMM) has been seen as a luxury for large enterprise companies, focusing on measuring the effectiveness of media investments in relation to sales. While this approach and its associated KPIs might suit the corporate landscape, it often proves too abstract and slow-moving for the dynamic world of eCommerce.