Posts about:
Welcome to our third and last part of this blog series. In our final piece of the puzzle, we're diving into continuous tactical optimization using Marketing Mix Modeling (MMM). In our previous two parts we talked about the ins and outs of annual and campaign level marketing budget optimization. Please check out Part 1 and Part 2.
Welcome to our third and last part of this blog series. In our final piece of the puzzle, we're diving into continuous tactical optimization using Marketing Mix Modeling (MMM). In our previous two parts we talked about the ins and outs of annual and campaign level marketing budget optimization. Please check out Part 1 and Part 2.
Following our deep dive into annual marketing budget optimization with Marketing Mix Modeling (MMM) in the first part of this series, we now turn our focus towards the granularity of monthly and campaign budget planning. This approach empowers agencies and their clients to fine-tune their marketing strategies in real-time, ensuring that every dollar spent is optimized for maximum impact.
Following our deep dive into annual marketing budget optimization with Marketing Mix Modeling (MMM) in the first part of this series, we now turn our focus towards the granularity of monthly and campaign budget planning. This approach empowers agencies and their clients to fine-tune their marketing strategies in real-time, ensuring that every dollar spent is optimized for maximum impact.
In the ever-evolving landscape of marketing, agencies are constantly seeking innovative tools and methodologies to enhance their service offerings and provide substantial value to their clients. One such tool that stands out for its profound impact on strategic planning and execution is Marketing Mix Modeling (MMM). As we delve into this three-part blog series, our focus in this first part is on a crucial aspect of marketing strategy: annual budget optimization.
In the ever-evolving landscape of marketing, agencies are constantly seeking innovative tools and methodologies to enhance their service offerings and provide substantial value to their clients. One such tool that stands out for its profound impact on strategic planning and execution is Marketing Mix Modeling (MMM). As we delve into this three-part blog series, our focus in this first part is on a crucial aspect of marketing strategy: annual budget optimization.
Continuous Marketing Mix Modeling (MMM) operates as a Software as a Service (SaaS) solution as a close to real-time tool to measure marketing performance and forecast selected business KPIs (most often sales). For agencies it serves as an anchor measurement providing a zero starting point, supports target setting and strategic planning process, and offers directional guidance from a business case perspective. Without continuous MMM, agencies often only have isolated studies, snapshots from one particular moment, with no chance of seeing the full business impact soon after the action. A continuous approach allows agencies to see where they are today and to set targets from annual to weekly levels, acting as a roadmap for their marketing efforts.
Continuous Marketing Mix Modeling (MMM) operates as a Software as a Service (SaaS) solution as a close to real-time tool to measure marketing performance and forecast selected business KPIs (most often sales). For agencies it serves as an anchor measurement providing a zero starting point, supports target setting and strategic planning process, and offers directional guidance from a business case perspective. Without continuous MMM, agencies often only have isolated studies, snapshots from one particular moment, with no chance of seeing the full business impact soon after the action. A continuous approach allows agencies to see where they are today and to set targets from annual to weekly levels, acting as a roadmap for their marketing efforts.