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If your annual media spend is below $5 million, traditional Marketing Mix Modeling (MMM) vendors might tell you that their service isn’t the right fit for you, because you're not big enough.

In statistical validation of Marketing Mix Models (MMM), one of the most frequently discussed metrics is R-squared (R²). It is often used as one metric to assess the statistical quality of a model, but its interpretation can be misleading if not fully understood. In this article, we’ll break down what R2 represents, its limitations, and how marketers should use it in their decision-making process.

In statistical validation of Marketing Mix Models (MMM), one of the most frequently discussed metrics is R-squared (R²). It is often used as one metric to assess the statistical quality of a model, but its interpretation can be misleading if not fully understood. In this article, we’ll break down what R2 represents, its limitations, and how marketers should use it in their decision-making process.

If your annual media spend is below $5 million, traditional Marketing Mix Modeling (MMM) vendors might tell you that their service isn’t the right fit for you, because you're not big enough.

Marketers know the importance of investing in marketing campaigns to reach the target audience and drive business growth. However, the Diminishing Return curves (DR Curves) could be the key that can help you unlock the true potential of your marketing spend in order to get the most out of your investments. In this blog post, we'll dive into what diminishing return curves are, how they apply to marketing, and how you can use them to improve the effectiveness of your marketing campaigns.

Marketers know the importance of investing in marketing campaigns to reach the target audience and drive business growth. However, the Diminishing Return curves (DR Curves) could be the key that can help you unlock the true potential of your marketing spend in order to get the most out of your investments. In this blog post, we'll dive into what diminishing return curves are, how they apply to marketing, and how you can use them to improve the effectiveness of your marketing campaigns.

Most performance marketing teams are not measuring the full impact of their Meta campaigns. Majority of cross-channel measurement is still done with click-based attribution, which significantly under-reports the ROI of Paid Social, including Meta.

Most performance marketing teams are not measuring the full impact of their Meta campaigns. Majority of cross-channel measurement is still done with click-based attribution, which significantly under-reports the ROI of Paid Social, including Meta.

“Build or buy” is always a hot topic, especially in today’s data-driven world. To keep things transparent, we’re diving into a comparison between an MMM SaaS solution like Sellforte and building your own in-house. We’ll look at key factors to consider when deciding whether to go DIY or go with a vendor like Sellforte. Should you build your own? Or team up with a provider? In this article, we’ll break down the pros and cons of each option to help you make the best choice. Let’s jump in!

“Build or buy” is always a hot topic, especially in today’s data-driven world. To keep things transparent, we’re diving into a comparison between an MMM SaaS solution like Sellforte and building your own in-house. We’ll look at key factors to consider when deciding whether to go DIY or go with a vendor like Sellforte. Should you build your own? Or team up with a provider? In this article, we’ll break down the pros and cons of each option to help you make the best choice. Let’s jump in!