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Meta Marketing Mix Modeling (MMM) Summit "Master Cross Channel Measurement was held in London on the 26th of June 2024. This exclusive event gathered marketing measurement expert’s across the world together with top advertisers to foster innovation and elevate awareness about MMM among Meta's small and medium business community.
Considering how important marketing measurement is nowadays, we believe you must have definitely heard of either Marketing Mix Modeling or Media Mix Modeling, which play a crucial role in strategic marketing planning. They are great for organizations looking to optimize their advertising spend and overall marketing strategies.
TikTok has emerged as a powerhouse, captivating millions with its scroll-friendly design and bite-sized content. However, with its unique user engagement patterns, measuring the success of advertising campaigns on this platform isn't as straightforward as end-of-the-funnel digital mediums. Brands, especially those in the eCommerce and DTC sectors, find themselves grappling with traditional metrics that might not paint the full picture. In this blog post, we'll delve deep into the challenges of measuring TikTok ads and explore how Media Mix Modeling (MMM) can offer a more holistic and accurate approach to understanding your advertising impact.
Measuring marketing effectiveness in omnichannel retail can be a complex and challenging task: Some consumers might examine the product online and come to a physical store to buy it while others see a product on TV and decide to purchase it on their smartphone. At the same time digital and offline media data is stored in separate silos and analysed with different metrics, making it extremely difficult for the marketing teams to:
How do I get media data into the Sellforte Marketing Mix Model (MMM)? This is by far one of the most frequently asked questions by our clients and prospects. Therefore, we decided to dedicate an entire blog post to it to clear up any future confusion or potential reticence that marketers might have in terms of getting the data into the MMM.