How Much of Your Black Friday Sales Is Marketing-Driven?
Black Friday isn’t just a day anymore—it’s a full-blown phenomenon. What started as a 24-hour shopping frenzy has morphed into “Black Week,” where retailers offer deep discounts and irresistible promotions for days on end. We all love some discounts right? However, for retailers it’s the ultimate sales event, where a significant chunk of annual revenue can be made in a matter of hours. But behind the excitement, there’s a tough question marketers are grappling with: How much of these booming sales are driven by savvy marketing campaigns, and how much is simply the result of slashing prices?