sellforte - kn

Before adopting Marketing Mix Modeling (MMM), many of our customers have been using Google Analytics 4 (GA4) or multi-touch attribution (MTA) for cross-channel digital media measurement and optimization. When our customers see MMM results for the first time, the performance marketing teams are often surprised to see a significant increase in the effectiveness of paid social advertising, compared to their previous measurement methods.

Before adopting Marketing Mix Modeling (MMM), many of our customers have been using Google Analytics 4 (GA4) or multi-touch attribution (MTA) for cross-channel digital media measurement and optimization. When our customers see MMM results for the first time, the performance marketing teams are often surprised to see a significant increase in the effectiveness of paid social advertising, compared to their previous measurement methods.