What is Marketing Mix Modeling (MMM)? A Complete Guide
Marketing Mix Modeling (MMM), sometimes also referred to as Media Mix Modeling, has seen a rapid increase in popularity among marketers and marketing analysts in the recent years.
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Lauri Potka Chris Kervinen Paul Arpikari Carmen Bozga
What is Marketing Mix Modeling (MMM)? A Complete Guide
Marketing Mix Modeling (MMM), sometimes also referred to as Media Mix Modeling, has seen a rapid increase in popularity among marketers and marketing analysts in the recent years.