The spillover effect: How TV affects search engine marketing?
Television has been a powerful medium for advertising for decades. While television has undergone significant changes over the years, with the emergence of smart TVs and streaming services, there are some similarities between video ads online and TV, as both are viewed as brand-building and emotion-based marketing techniques. For quite a while now, marketers have been interested in exploring the spillover effect of TV advertising on search engine marketing (SEM).
