Digital products are still used in a physical world, and they need to be built for it.
When we talk about “digital products,” we tend to think of apps, screens, dashboards—aesthetically pleasing interfaces full of data and delightful copy. Perhaps we even think a layer deeper, imagining what sort of user research or cutting-edge dev stack underpins it all. But building a product requires attention to so much more than the devices we’re building it for, or the hands of the people holding them. Screens are an interface layer atop a vast web of people, processes, and real-world interactions, each needing care and attention to detail.