Methodology
Continuing in the assessment of the impact of current economic conditions on franchisors’ growth, BoeFly released its latest quarterly Franchise Growth Confidence Index. This quarterly report evaluates survey results by measuring franchisor executive confidence related to domestic growth goals. The survey was conducted from February 12 – 25, 2024, and reached nearly 700 CEOs, CFOs, and CDOs of franchised brands across several major industries, including automotive, education, fitness, health/beauty, home services, restaurant, and retail. BoeFly has utilized this data to measure any significant changes in franchisor sentiment regarding the state of franchise growth in the U.S.