Most manufacturers who aren’t getting results from Salesforce assume the problem is the platform. They think it’s a bad implementation, a misaligned process, or maybe Salesforce wasn’t right for the business.
Imagine this: You reach out to a new lead, excited to start building a new relationship. But when you contact him, you discover that one of your colleagues is already cultivating that same lead.
The data that you store in your CRM is the life force of your business. You and your team have worked diligently to gather, organize, and clean the information you rely on to make decisions, analyze insights, and generate reports. Given the sensitive nature of some of this intel, keeping it secure is a critical responsibility.
These days, everyone knows how important it is to have accurate and up-to-date information in your system. However, over time, your data can become cluttered and disorganized, leading to decreased productivity and causing ineffective decision-making. So, what is data cleansing in Salesforce?