Salesforce Prediction Builder is an innovative feature within the Salesforce AI ecosystem that enables you to create custom predictive models using your existing data. Salesforce rebranded this tool as Einstein Prediction Builder, as part of its Einstein platform that incorporates AI-powered predictive analytics to deliver business insights.
For tech-minded marketers today, marketing automation strategies are a pivotal step to drive high-value leads into the sales funnel. A marketing automation strategy can be the key to boosting your company’s growth. With automated marketing methods, you can drive your company’s overall lead generation, quality of leads, and, ultimately, sales and conversions.