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Would You Rather Increase Revenue, or Reduce Costs?

It takes about $100 of revenue to add $10 of profit, but it only takes $10 of cost savings to add $10 of profit. So, would you rather increase revenue, or reduce costs?

Sales Executives generally think their role is to generate revenue, and they are mostly, but not entirely, correct. They can also make a serious contribution to cost containment if they pay attention to it. The problem is, sales rarely gives enough thought to what happens to a project once they hand it off — or drop it off — until someone downstream squawks.

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