Fifty-three percent of gross profit for the average dealership is generated through the service department1. While this number may differ for your business, no doubt you are well aware of the crucial role your service department plays in your revenue. While independent auto businesses have been plagued with uncertainty over the last several months, we continue to see a demand for automotive services and products, which means that busy seasons will continue to roll in.
Since its invention, the internet has grown to become an integral part of the buying journey. Instead of window shopping, more and more consumers are browsing multiple websites to identify the ideal product and retailer. The auto industry is no exception—shoppers rely on the internet to learn more about automotive retail services, and often they have made up their mind on a purchase before they even visit the store for the first time. As online search becomes the standard origin for auto customers, dealers need to adopt digital strategies to connect with the growing volume of online shoppers.
Each April, Modern Tire Dealer ranks the “Top Retreaders in the U.S.” based on the average amount of tread rubber used to retread different types of tires. Twelve pounds of rubber, on average, are used to produce one light truck tire retread, while 24 pounds are used to produce one medium/heavy truck tire retread. An average of 324 pounds is used to build one OTR tire retread. MTD awards one point for every seven pounds of rubber used per retread. Each light truck tire retread equals 1.7 points, each truck tire retread equals 3.5 points, and each OTR retread equals 46 points. The point total does not include industrial tires. Numbers are rounded to the nearest point.
The internet is the number one way that people find out about new products and services. Billions of people perform Google searches every day to find answers to their questions or solutions to their problems. Did you know that 88% of consumers research a product or service before they purchase? This is just one reason why it is so crucial to have a high-quality, effective website. While building your own website has become increasingly simple and inexpensive, there are many aspects to take into consideration. The most important to remember is your website is often the first impression a potential customer has of your business. It needs to load quickly, be easy to navigate, and provide visitors solutions to their problems.
Every year Modern Tire Dealer publishes its rankings of the Top 25 Independent Commercial Tire Dealers in the United States. We are proud to serve 12 dealers named to this year’s list. To be ranked, a dealer must sell truck tires, have at least one retreading plant and offer 24/7 road service.
2019 was a big year for social media usage for small and large businesses alike. The following statistics from 2019 could help you up your social media game in the new year.
It’s the holiday season once again! While the holidays often bring a fair share of stress, they also bring a lot of joy. In the hopes of spreading that joy, many people use social media to send best wishes and holiday cheer to their friends and family.
It’s 2019 and social media is more important than ever for small and large businesses alike. While you may not think that social media is an aspect of your business landscape that you should be utilizing, statistics show otherwise. In the third quarter of 2018, there were more than 2.27 billion monthly active Facebook users which is a 10% increase year over year. Not only is Facebook where your customers are spending the bulk of their technological lives, but when utilized the right way, can significantly impact your business with little to no cost to you. The following steps in managing your social media will help you make the most of your posts.
Net Driven is excited to be featured in this quarter’s NAPA AutoCare Insight magazine