ALC - netdriven

Do You Understand Your Customers’ Path to Purchase?  

In today’s digital age, most consumers start their search for automotive services online. Over 80% of consumers begin their search for automotive services on the internet before visiting a shop in person. This makes a compelling online presence not just beneficial, but essential for attracting and retaining customers. As a leader in digital marketing services for automotive tire and service shops, Net Driven has identified key stages in the path to purchase. Let’s explore these stages, looking at the steps you can take and strategies you can employ to put your best foot forward for your customers. 

Search Engine Optimization: A Process for Attracting Customers and Competing Online

In an age when consumers perform more than 70,000 Google searches every second, companies are competing on an entirely new front—the front page of Google and other similar search engines. For most, that means learning how search engines work, how they determine which results are served first, and how to adjust their websites accordingly. Those activities are all a part of a relatively new field of marketing known as search engine optimization, or SEO, and they’re an increasingly important part of many companies’ online success.

The last couple of years have transformed the buying journey and changed the way auto businesses need to connect with their shoppers.

Although daily life (and shopping) has since settled into a fairly normal routine, people’s shopping habits have been permanently altered to prioritize online search.

Having an SEO strategy is crucial because it helps your business stay on track with consumer trends.

Instead of targeting what you think your shoppers are looking for, you can ensure your strategy focuses on what they’re actually searching for.

We’ve all witnessed the explosion of social media, especially over the last couple years.

While social media such as Facebook, Instagram, Twitter and LinkedIn began as platforms to share content and maintain digital connections to friends and family, they evolved into avenues to grow your business.

What does your social media presence look like right now?

Is it sporadic or non-existent? Do you post regularly but still don’t see much progress in your brand growth?

April is International Customer Loyalty Month.

While we advocate for building customer loyalty every month of the year, this is a great opportunity to focus on how well your customer retention strategy is performing. Customer loyalty has the power to grow your business and sustain long-term growth.

Facebook is the world’s most popular social media platform, with 2.41 billion active monthly users¹. It presents a great opportunity to engage online shoppers who are searching for products like yours on Facebook and Facebook Marketplace.

Fifty-three percent of gross profit for the average dealership is generated through the service department¹. While this number may differ for your business, no doubt you are well aware of the crucial role your service department plays in your revenue. While independent auto businesses have been plagued with uncertainty over the last several months, we continue to see a demand for automotive services and products, which means that busy seasons will continue to roll in.

Since its invention, the internet has grown to become an integral part of the buying journey. Instead of window shopping, more and more consumers are browsing multiple websites to identify the ideal product and retailer. The auto industry is no exception—shoppers rely on the internet to learn more about automotive retail services, and often they have made up their mind on a purchase before they even visit the store for the first time. As online search becomes the standard origin for auto customers, dealers need to adopt digital strategies to connect with the growing volume of online shoppers.