With the latest update to Google.com's ranking algorithyms it seems that video continues to take a seat at the front of the class as something to do for better overall website rankings. Why? Well, here are a few reasons..
ALC - InteractRV
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What Makes a Site Good in Google’s Eyes
Back in Feb/Mar Google made a rather major change to the way they rank websites in their search engine results. Our dealer client sites were not really affected by the change, but the factors that Google looks at to see if a site passes muster give some indication of overall what Google feels is important when ranking websites and pages.
Below are the primary factors and what I find interesting is it comes down to fresh and relevant content. If we can continue to find ways to get new content and keep dealer sites ‘fresh’ then we’ll be in great shape.
Here is the list taken from a blog post on WordTracker.com.
May 2011 Website Update Notes
The following additions and changes have been made available:
How to Get the Most from Your PPC Budgets
April 2011 Control Panel Update Notes
For some months we have been working to update the technologies we are using that make the Control Panel run. The updates made this morning are the first in many to come now that we've got a new foundation laid. Thank you to those of you who were patient with us as we made these changes and had a few hickups this morning. If you have any questions please get with your IRV Team Captain and they will help you out.
Anatomy of an Online Marketing Campaign
Website (ads, landing pages, WIIFM offers, etc..)
Like and Tweet Come to Life on Dealer Sites
The Facebook Like and Twitter Tweet buttons are now available on our dealer RV inventory and library pages.
The Social Media Button Battle
March 2011 Update Notes
These additions, changes, and fixes are now available for InteractRV Dealer clients:
Showcase Listing Sliders
New RV listing slideshows!