ALC - InteractRV

 

It seems to happen every 6 months or so … a RV dealer will come to us all fired up over some keyword phrases that their website didn't rank for when they typed them into Google.  Typically, the keywods are generic like 'rvs colorado' or 'used rvs', but from the dealer's perspective they feel they should rank in the top 5 or at least the first page for those keywords.  So, we spend a few hours on the phone over a couple of days and send multiple emails back and forth laying out a plan for what it will take to accomplish what they feel is important to them.

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I know that in business survival mode the grass can look a lot greener on the other side especially when there is a seemingly monthly expense reduction.  However, there are very few times in life that I’ve gotten the same or more for less over the long haul.  While the grass may look greener it’s important to ask why does it look that way?  Is it because a lot of time and effort goes into keeping it green (fertilizing, thatching, re-seeding)  or is it because someone painted it green?

I received a phone call late this afternoon from one of our dealer/clients telling me about a wild phone conversation one of his salespersons just had with a web lead.

If you've watched the movie Field of Dreams you'll remember the voice from above speaking to Kevin Costner, as Ray the farmer, to build it and they will come. So, what does he do? He turns a corn field into a baseball field and mysteriously hundreds of folks drive in from all over to see the games.

If you’ve put even a modest effort into your website, then you already know there is real potential for your website to produce leads and help increase sales.  So, how do you find the right ‘person’ to help with your Internet marketing efforts to produce the most return on investment?

The Internet Super Highway is much different than the highway your shoppers and customers use to get to your dealership.  You might get a number of opportunities to make a lasting impression as a prospect drives by your lot multiple times, but what about the shopper on the Internet … how many times do you get to make a lasting impression with them?

Most RV Dealership owners take great pride in their physical lot.  Many times spending millions of dollars to build outstanding sales and service facilities … and thousands each year on maintenance, landscaping, comfortable waiting rooms, and general upkeep.

The big question is … who is your website designed for? The vast majority of RV Dealership websites are designed for the Buyer. The person coming to your website knowing...

So, you've got your website all cranked up and ready to go for 2009.  You've gone over it with a fine tooth comb and the traffic is coming in.  You begin to watch your web stats to see where your website traffic is coming from.

When you go shopping online how frustrating is it when so many websites look the same and seem to have similar offerings and you find it hard to make a choice or you just can't find what you are looking for?