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The labor movement isa critical crossroads. Unions the backbone of worker advocacy face an increasingly complex challenge how to communicate effectively with membersan era of

Modernizing Labor Communications: A Necessary Evolution for Labor

Modernizing Labor Communications: A Necessary Evolution for Labor


On January 23, 2025, a select group of union leaders and labor advocates met for the Union Strong Focus Group, a strategic discussion on modernizing labor communications. Carefully curated to represent a diverse cross-section of the labor movement, these participants brought firsthand insights into the challenges and opportunities facing unions today. Hosted by the Union Strong App and organized and moderated by John McDermott (former director of strategic partnerships for the Consortium of Workers Education, the workforce education arm of the NY Central Labor Council, AFL-CIO), the focus group provides a platform for union leaders to share their experiences, insights, and ideas on how to improve communication within the labor movement.

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