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We’ve all been there – you’re trying to understand how one Marketing Mix Modeling (MMM) tool or solution differs from another, but it’s frustratingly difficult.

We’ve all been there – you’re trying to understand how one Marketing Mix Modeling (MMM) tool or solution differs from another, but it’s frustratingly difficult.

How much additional sales are truly generated by your marketing efforts? It’s a question that marketing teams grapple with daily—and one that CFOs and CEOs expect to be answered with hard data and rigorous measurement methodologies. Yet too many marketers struggle to prove that their campaigns deliver measurable, incremental growth.

Marketing Mix Modeling (MMM), sometimes also referred to as Media Mix Modeling, has seen a rapid increase in popularity among marketers and marketing analysts in the recent years.

How much additional sales are truly generated by your marketing efforts? It’s a question that marketing teams grapple with daily—and one that CFOs and CEOs expect to be answered with hard data and rigorous measurement methodologies. Yet too many marketers struggle to prove that their campaigns deliver measurable, incremental growth.

Marketing Mix Modeling (MMM), sometimes also referred to as Media Mix Modeling, has seen a rapid increase in popularity among marketers and marketing analysts in the recent years.