sellforte - kn

Digital marketing professionals spend a significant amount of time every week optimizing bid levels for the tens or hundreds of campaigns they are running. One major challenge for them is optimizing Target ROAS (Return on Ad Spend) for the campaigns. The problem is that ad platform-reported ROAS does not account for the true incrementality of the campaigns, and thus the ROAS metrics are not comparable across campaigns and ad platforms.

As the marketing budgeting season begins, marketers and media agencies face the critical task of allocating resources in a way that maximizes returns and ensures the company can reach its growth objectives. This process is more complex than simply repeating last year’s budget with a slight increase; it requires an approach that considers factors such as the true performance of each media, saturation levels for each media channel, and the sales targets of the company.