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Age gap, thigh gap, pay gap and even “mind the gap” (as regularly heard on the London tube) these are all probably familiar to you… But the marketing proof gap? Well, probably not something you have been dropping into conversation on a daily basis.
Promotions are a key part of any commerce or e-commerce business. What can we say? Shoppers love a bargain, and if you’re not giving them one… Well, someone else will. They’re exciting for the customer, introduce an element of scarcity into your product promotion and, if done right, could improve your bottom line.