How to master Marketing Mix Modeling in grocery retail?
Grocery retail is a highly competitive industry with a vast range of product categories and frequent discounts. The industry is also highly impacted by seasonality and external factors, such as weather and holidays, which can drastically affect sales. With so many variables to consider, grocery retailers must have a way to accurately measure the effectiveness of their marketing campaigns and optimize their budgets accordingly. This is where Marketing Mix Modeling (MMM) comes into play.