What is adstock effect in marketing?
There are numerous factors that can impact the performance of an ad campaign, however, one of the most crucial ones is the Adstock effect which can be easily overlooked. The Adstock effect is a phenomenon that can help us calculate the impact of an advertisement over a period of time, rather than immediately and in one instance. This phenomenon describes how an ad's impact builds up gradually over time, rather than all at once. This is because people tend to see the same ad multiple times, which makes the message remain in their minds and have a cumulative effect.