Taming the Bullwhip Effect: AI and Demand Sensing for Supply Chain Strategy
In today’s fast-paced and ever-changing supply chain landscape, the bullwhip effect has become an all-too-familiar challenge for supply chain professionals. This phenomenon, which occurs when minor fluctuations in consumer demand lead to significant disruptions upstream in the supply chain, can wreak havoc on inventory management, supplier performance, and overall supply chain efficiency. To address this issue and find the true signal in the noise, it’s time to consider the powerful new solution at our disposal: AI-driven demand and supply planning with demand sensing.