emmer maia

In the journey of scaling a business, the role of a Business Integrator (often referred to as COO or Operations Manager) is crucial yet often understated. While the Visionary drives the company’s future, the Integrator is the one who ensures that vision becomes a reality by managing day-to-day operations, aligning teams, and maintaining organizational health. In this blog, we will explore the five key roles of a Business Integrator and how they contribute to the successful scaling of a business.

As a visionary/CEO you may be seeking expert solutions and support to reach your business goals and vision to scale. Many businesses today take the path of hiring this as a fractional role because it provides access to a wide variety of expertise without the time, commitment and expense of hiring another full time executive position. Fractional support is typically provided by highly experienced executives who work with businesses on a part time basis. This can include a wide range of support, depending on your business needs. So, how do you determine which fractional services to seek for your business? Your first step should be analyzing your business to determine the skills, expertise and capacity opportunities that would be beneficial to support business needs and goals. In this blog post we will compare the roles of two popular fractional positions that may be highly effective in offering you business solutions- the role of a Fractional COO, Chief Operating Officer and that of a Fractional Integrator.