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Position Yourself As An Expert Using Social Media
“Experts,” those perceived to be well-versed and respected in their fields, can expect more doors to open to them. Phone calls and email responded to on a more regular basis. Invitation to speak and contribute articles. More business. Learn to position yourself as an expert, including which social media channels to tap into, to enjoy the benefits of expertise.
5 Killer Strategies to Help You Dominate Facebook, YouTube, and Twitter
With so many networks available to marketers, understanding the landscape of social media can be difficult. But don’t fear the unknown! The following infographic from Awareness Inc. offers 5 best practices for traversing Twitter, Facebook and YouTube to help optimize your referral campaigns and start generating more leads, increasing brand awareness and promoting brand ambassadors now.
From Likes to Buys: How Social Media Influences Buyers
As shoppers increasingly engage with brands online, social media has become as much of an eCommerce referral engine as it is a networking tool. In fact, data collected online shows that a person’s purchasing behavior is influenced exponentially more by friends and family than by traditional outbound advertising. An effective referral campaign, backed up by comprehensive referral software, can leverage these trends and capitalize on the power of word-of-mouth recommendations.
Do you know where your brand advocates share on social media? Find out now. [Infographic]
The Marketing Benefits of Social Media
Social media has evolved beyond cat memes and vanity status updates into active engagement with consumers. Today, businesses active on social media increase exposure, improve search rankings, generate leads, and grow partnerships that lead to wild success in the online marketplace.
Sold on Facebook – Social Commerce (Infographic)
Millions of users world-wide have “bought in” to Facebook, and countless businesses are profiting handsomely. Leaving you wondering . . . What’s in it for consumers—engagement, incentives, community? How could your page be more likable?
Word of Mouth Marketing (Infographic)
As we learned in our most recent infographic, Advertising: Do You Buy It, trust in advertising is changing. With this in mind, more and more online businesses are coming to the conclusion that word of mouth referrals are key to their marketing success. Let’s take a look at this evolving channel and why you should tap into your customer’s positive feedback.
How Does Ambassador Work: Steps to Success
You’ve heard people talk about word-of-mouth and referral marketing and you probably understand the value of an authentic recommendation from a loyal customer. For example, 92% of consumers trust recommendations from people they know directly. But what does referral automation really mean? How does it work and why is referral marketing technology critical to building, optimizing, and scaling these programs in a way that drives revenue?
Affiliate vs Referral Marketing (Infographic)
In the competitive terrain of today’s marketplace, where brand awareness is a precious commodity, effective customer acquisition strategies reign supreme. Two prominent contenders in this arena are referral marketing and affiliate marketing, but deciphering their differences can be a strategic puzzle.