cjnams

The success of group buying in the B2C market is pretty well established, but can it work the same magic for B2Bs?

It seems that LinkedIn has been on a mission to prove that professionals can be social too. And on April 4 they took it one a further by adding a Facebook-style Mentions feature to status updates and conversations.

Welcome to the Referral Marketing Software Café! Take a moment to look over our menu of marketing collateral suggestions. With any of these fantastic and fresh content offerings, and the right positioning and messaging for your target audience, you’ll be driving new sales and referrals in no time.

If you polled a group of marketing leaders and asked them to name their favorite type of lead, one response would stand out: Referrals.

If you’ve done any research on successful referral marketing use cases, you’ve probably run into a lot of the same examples over and over again.

Close your eyes. No really, close your eyes and let your fingers dance across your keyboard. Open your eyes. Now, break up the jumble of text with a few haphazard bullets, lists, and stats. Then, log in to your dashboard and publish your improvised masterpiece on your company blog. You can blast the email list while you’re at it too. Before you hit send, make sure that there are a few words underlined in blue to give your helpless clients an escape route to the nearest website. Congratulations, you’ve just written your first piece of bland business content.