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At Q4, we believe the use of behavioural analytics in Europe has profound potential to connect the markets in ways we haven’t yet seen. It enables an IRO to deliver personalised experiences at scale to its diverse group of shareholders and potential shareholders that stretch far beyond current investors.
Imagine a world where your singular communications platform collects visitor behaviour from across your website, results presentations, and other digital engagements and correlates that to ownership data and stock price. In one application, you report on the impact of your strategic touchpoints with the capital markets, identify new or targeted investors evaluating your story, or accelerate your response to activism. This is the promise of Engagement Analytics.
We don’t have to tell you that the job of Investor Relations continues to get harder, not easier. As public companies face market volatility, economic uncertainty, increased activism, growing retail investment, and ongoing digital transformation, IR teams are faced with a daunting task: perform at an even higher standard in terms of investor relations effective targeting with limited resources. So what does it take for IROs to continue to thrive in this landscape, particularly when it comes to targeting high-value buy-side investors?
At Q4, we believe the use of behavioral analytics has the profound potential to connect the markets in ways we haven’t yet seen. It enables an IRO to deliver personalized experiences at scale to its diverse group of stakeholders and potential stakeholders that stretch far beyond current investors.
After a two-year hiatus, Q4 returned in person to NIRI’s annual conference with a bang. Held in Boston, the conference was a great place to reflect on the rapid changes our industry has experienced over the last several years and to look ahead to those we see unfolding now. The house was packed when Darrell Heaps, our founder and CEO, discussed “Behavioral Analytics and the Future of Investor Relations.”
Engagement Analytics is a powerful tool that consolidates visitor behavior data from your website, earnings calls, and other digital touchpoints, correlating it with ownership data and stock prices. This innovative approach enables you to measure the impact of your strategic communications with the capital markets, identify new or targeted investors evaluating your story, and swiftly respond to activist campaigns. But why should you care about Engagement Analytics?