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As the global economy grapples with the impacts of a volatile market, investor relations officers struggle with how to respond to these new conditions. Many IROs may feel there isn’t much they can control right now. However, there are several things IROs can do to retake control of their investment narrative as they adapt to the new market landscape.
A recent poll of economists from the Wall Street Journal puts the chances of a recession in 2023 at 61%. As businesses navigate a volatile market, you, as an IR professional, must maintain the trust of stakeholders, demonstrate stability, and show a clear path to success. Clear communication during economic uncertainty is critical. In fact, the consequences of insufficient or unsuccessful communication from investor relations teams can be disastrous … for you or your company.
2020 was truly an extraordinary year. From navigating a pandemic to an increasingly “aware” investor base to security concerns and limited budgets, there was no shortage of challenges for IROs to manage when presented with a business crisis. There were also countless lessons to be learned, many of which were discussed in a recent webinar, “Expect the Unexpected: How to Plan for a Crisis.”
In times of relatively low volatility, capital markets insights and surveillance capabilities are an important component of running a successful, well-informed, and communicative investor relations program. But in times of crisis, insights into stock and shareholder activities is literally critical.
The impact of COVID-19 is quickly spreading across the globe, resulting in the closure of borders and cancellation of in-person events as social distancing is exercised. Meanwhile, drastic volatility in the world’s capital markets is causing concern for both businesses and investors. In times of uncertainty, being as transparent as possible and communicating with investors is paramount.