ALC - Q4

In our increasingly interconnected world, globalization has altered the dynamics of nearly every industry, including the financial markets. The borders that once constrained investment opportunities are dissolving, ushering in a dynamic, global economy. However, venturing into targeting international investors requires that investor relations professionals be able to cater to unique investor behaviors and circumstances in different regions.

In a recent report, PricewaterhouseCoopers reported that nearly 80% of American consumers point to speed, convenience, knowledgeable help, and friendly service as the most important elements of a positive customer experience. However, again and again, we hear a familiar story. An investor relations (IR) professional notices they need to make changes on the investor relations site. When trying to make the updates, they immediately run into roadblocks as they struggle to get the website up to date because of slow or unresponsive service from their current provider. This should never be the case, as investor relations professionals should always expect a seamless investor relations website support experience.

Pre-Earnings prep presents an opportunity to tell your company’s investment story, create interest, and influence your shareholder base. We recently hosted a webinar to ensure you’re prepared to maximize your earnings impact and minimize stress. The webinar, Taking the Stress Out of Pre-Earnings Prep, featured Mike Coffey, VP of Global Partnership & Alliances at Q4, John Nunziati, Investor Relations Partner at Q4, and Farah Soi, Partner at ICR. Among the topics discussed, the panel’s top priority was to offer best practices for building trust and confidence across the investment community with an elevated pre-earnings experience. 

Earnings, known as results in Europe, are events hosted by a public company to share the financial results of a reporting period. Earnings calls are a formal way for businesses to relay performance and strategy information to interested parties, including institutional investors, individual investors, existing shareholders, and financial analysts.

As we know from experience, creating an effective, powerful website is essential to attract and nurture the right investors. Even the best websites, however, experience issues over time. It could be that web traffic is declining even if nothing has changed with the organization’s products and services. Or you may be receiving feedback that the information your investors are looking for is hard to find on the site. One of the critical responsibilities of an IR professional is ensuring the IR website is always “on,” effectively communicating the company’s message. When it’s time to make a change, it comes down to two options: which is a better fit for the company, is it better to rebrand or redesign an IR website? Even though they’re not the same, the terms rebrand and redesign are often used interchangeably. So which one do you need?