ALC - Q4

At Q4’s recent IR Masterclass: Leveraging AI & Tech for Success, IR professionals gathered at the Toronto office to explore how AI is reshaping capital markets communications. Led by Q4 Founder and CEO Darrell Heaps alongside guest speaker Alyssa Barry, President of Alliance Advisors IR, the session delivered live demonstrations and real-world insights with a clear message: purpose-built AI isn’t just changing how IR teams work. It’s elevating their strategic impact.

Shareholder activism rarely starts with a splash. It brews quietly through subtle trading patterns, shifting sentiment, or new attention to overlooked corners of your website. By the time a campaign goes public, the signs have often been there for months. In the first half of 2025 alone, there were 129 activist campaigns, highlighting just how active and persistent the risk has become. With activist playbooks evolving rapidly, early detection has become critical.

Q4 to preview the first IRO Agent™ built to act like an extension of the IR team — delivering real-time answers, strategic insights and unmatched IR intelligence; Get a sneak peek at booth #413

Q4 Inc., the leading provider of IR Ops software, today announced it is a 2025 People’s Choice Stevie Awards winner for Favorite New Products, in the category of Financial Services. This recognition highlights Q4’s innovative approach to financial services solutions and how its latest offerings help investor relations (IR) professionals improve productivity, strengthen investor relationships, and drive premium valuations for their companies.

Earnings events are critical moments that can make or break market perception in minutes. When executed flawlessly, they build investor trust and confidence. When problems arise, such as technical glitches or communication failures, the consequences extend beyond momentary embarrassment to financial impact and lasting reputational damage.

When you’re serving 2 million customers a day across 1,750+ locations, operational efficiency is part of your DNA. But for Murphy USA’s IR team, driving that same level of efficiency behind the scenes was a challenge, especially with a small team and growing expectations. Ranked #214 on the Fortune 500, Murphy USA has built its reputation by helping Americans save on fuel and everyday essentials. As the company expanded, so did the demands for an improved IR function. However, with just three people handling earnings communications, competitive tracking, and investor engagement, inefficient workflows were slowing them down.