When you just don’t have the right internal Marketing people.
Three years ago, a friend of mine “stood up” a village in Africa. She and some work colleagues signed up to participate in a Give Movement Journey from Suzanne Evans & Hills of Africa Travel. They went to an African village, dug a well, built a school and a medical facility, and brought medical supplies. They also took the women of the village to nearby towns to teach them how to market and sell their products. This way they could sustain the work of my friend and her colleagues, and make sure the village survived for generations to come.
When a company doesn’t have a defined culture that is shared with employees and buyers alike, one danger is that the strongest personalities in the company define what the culture is and more often than not it’s not a positive one. Rather, the culture is one of confusion and chaos that gets in the way of efficiencies, brand and customer experience.
A sales operations plan is a strategy for allocating resources, sales tools, and employees of your business to achieve sales goals with a clear and measurable ROI. Does your business have a sales operations plan in place?
My favorite 4-letter word is “sale.” You will often hear me say, “Anyone who communicates with your buyer is a salesperson.” Now, I understand this statement may have made your stomach lurch or your brain say, “No way, not me!” But here’s the thing: you are or should be a salesperson.
Companies spend significant time and money acquiring leads. What’s your process for converting those leads into sales? Knowing how long your sales cycle is simplifies the sales process for your leaders, sales professionals, and customers—and ultimately makes it easier for people to buy from you.