The Dangers of Automated Translation
There is no doubt that tech firms have made great strides in automated language
translation in the last decade. Advances in processing power, algorithms, and voice recognition are now providing almost seamless communication between humans and machine, yet human-to-human communication using a machine interface is still fraught with difficulties and dangers.
a specific form of business translation service: transcreation. The word transcreation is a portmanteau that melds together two smaller words: translation and creation. Sometimes translators will be asked toadapt, rather than transcreate, a document. Regardless of which of these synonyms is used, much more than just a word-for-word translation is required. Business translation services that offer transcreation must add creativity and an appreciation for nuance to the already challenging job of translation.