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There is no doubt that tech firms have made great strides in automated language 
translation in the last decade. Advances in processing power, algorithms, and voice recognition are now providing almost seamless communication between humans and machine, yet human-to-human communication using a machine interface is still fraught with difficulties and dangers.
Embrace America’s multilingual culture to increase your reach.
“Translation is not a matter of words only; it is a matter of making intelligible a whole culture.” This quote, from Anthony Burgess, expresses the intention behind 
a specific form of business translation service: transcreation. The word transcreation is a portmanteau that melds together two smaller words: translation and creation. Sometimes translators will be asked toadapt, rather than transcreate, a document. Regardless of which of these synonyms is used, much more than just a word-for-word translation is required. Business translation services that offer transcreation must add creativity and an appreciation for nuance to the already challenging job of translation.
“Translation is not a matter of words only; it is a matter of making intelligible a whole culture.” This quote, from Anthony Burgess, expresses the intention behind a specific form of business translation service: transcreation. The word transcreation is a portmanteau that melds together two smaller words: translation and creation. Sometimes translators will be asked to adapt, rather than transcreate, a document. Regardless of which of these synonyms is used, much more than just a word-for-word translation is required. Business translation services that offer transcreation must add creativity and an appreciation for nuance to the already challenging job of translation.
Given that 75 percent of internet users do not use English as their primary language, web translation can open up huge new markets for businesses. Indeed, web translation often results in a 50-75 percent ROI – and this is only in the first year or so. Since you will see ongoing profits the longer your alternate language site is up, it just makes good sense to add more languages to your internet empire.