SEO Updates October | PH Digital

Tips for Optimising Multilingual Sites: Insights from Google

If you run a multilingual e-commerce website, it’s essential to ensure that your site is optimised for both users and search engines. Google’s Martin Splitt offers key advice to help improve your site's SEO:

1. Allow Users to Choose Their Language: Avoid automatically redirecting visitors based on their location. Letting users select their preferred language enhances the experience and makes navigation smoother.
2. Use hreflang Tags Correctly: These tags help Google understand which language or region your content is targeting. This improves the accuracy of search results and ensures users find the right version of your site.
3. Keep Your URL Structure Consistent: Ensure each language version of your site has a clear and consistent URL structure. This helps both users and search engines understand and index your content more effectively.

Sitelinks Search Box Discontinued

Google is removing the Sitelinks Search Box feature by November 2023. This feature allowed users to search directly within your site from Google’s results, but due to low usage, it’s being phased out. If your site used this feature, make sure to remove any related structured data, as it will no longer affect your search ranking.

Core Web Vitals and Rankings

‍Google’s John Mueller recently clarified that while Core Web Vitals (CWV) – a set of performance metrics related to speed and user experience – play a role in rankings, they’re just one factor among many. Focus on improving the overall quality and user experience of your site, rather than stressing over perfect CWV scores.