SEO Updates November | PH Digital

Expect Organic Traffic Fluctuations

In November, Google rolled out a Core Algorithm Update aimed at refining how it ranks websites in search results. The focus was on improving the relevance and quality of search results. This means Google now evaluates content more strictly based on expertise, authority, and trustworthiness (E-A-T).

• If your organic traffic dips, it may be due to this update reshuffling rankings.
• To adapt, focus on creating helpful, clear, and well-organised content that meets customer needs and positions your brand as trustworthy.
• Review your website’s content and remove outdated or low-value pages.

New Google Maps Feature Can Boost In-Store Traffic

Google Maps now lets users search for specific products in nearby stores. For example, a customer can search for “running shoes” and see stores near them that have these in stock.

• Update your Google Business Profile with accurate product inventory details to appear in these searches.
• This feature is especially powerful for e-commerce brands with physical stores or click-and-collect options, as it encourages local foot traffic.

Optimise for Google’s Crawl Budget

Google’s updated guidance on crawl budgets helps websites ensure search engines efficiently access their most important pages.

• Avoid duplicate content, ensure URLs are clean and consistent, and use tools like robots.txt to guide Google’s crawlers.
• If your site is large, track crawl activity using Google Search Console or server logs to identify bottlenecks.

‍