Oceanside, Calif.—Technician Find, the recruiting firm that has placed hundreds of technicians for more than 200 independent auto repair shops since 2018, has...
Fixing the Tech Shortage Starts in Your Shop
The technician shortage isn’t just about filling seats. It’s about fixing the deeper disconnect between what technicians want and what most shops still don’t deliver.
In this discussion, we go beyond the stats to get real about why shop culture, technician expectations and training pipelines matter—and how neglecting them contributes to ongoing attrition.
We’re bringing together two experts who don’t just study the industry—they live it:
- Jennifer Maher, CEO of TechForce Foundation, is a longtime advocate for technician education and career development. She’s known for speaking blunt truths about what young people need—and what they’re not getting—from shops and schools.
- Jay Goninen, Co-Founder and President of WrenchWay, spends every day talking to technicians, schools and shop owners. His insights come straight from the front lines of hiring and retention.
Together with MOTOR, they’ll lead a candid conversation on what’s really going on—sharing research, first-hand stories, and practical strategies for hiring and keeping the next generation of techs.
This session is scheduled for Thursday, Sept. 25 at 1:00 p.m. ET and will run approximately 45 minutes, with time for audience Q&A.
Topics we’ll cover:
- Why the technician shortage persists—and what it’s really costing shops
- What the next generation of technicians expects (and why shops keep missing the mark)
- How to fix the broken pipeline from school to shop
- What high-performing shops are doing differently, and why it’s working
Whether you’re running a dealership, a quick lube chain, or an independent shop, this webinar will challenge your assumptions and leave you with clear takeaways you can act on tomorrow.
Can’t make it live? No problem. Register anyway; we’ll send you the recording and slide deck afterward.
If you’re serious about staying competitive in a tightening labor market, this is one conversation you don’t want to miss.
Join MOTOR, TechForce and WrenchWay for a webinar on solving the tech shortage with data-driven insights, real talk and actionable advice on attracting the next-gen workforce.
