With the USPS making headlines, we took an objective look at recent delivery trends for direct mail in the financial services sector
Not surprisingly, mail volume has declined significantly over the past decade
As a result of declining volume, the USPS planned to sunset about 20% of all machinery
To assess the impact on direct mail delivery speed, Epic tracked its experience since January, which shows tremendous variability in delivery timing
As volumes plummeted during the beginning of the pandemic, we saw an acceleration of delivery
Conversely, delivery of mail sent in June lagged considerably despite lower mail volumes
There is significant public debate over the drivers of the mail delays – e.g., removal of equipment and intentional slow downs by postal workers protesting reduced overtime
While it’s difficult to know the exact reasons for the slow down, our data shows that the delays in June were real and substantial and early indicators suggest delivery time frames for mail sent in July and August are rebounding to pre-pandemic levels
Credit Card Balances Continue to Shrink
Recent credit card data shows no signs of reversing the trends of:
Lower delinquency
Higher payment rates
Lower balances
2Q reporting from large issuers consistently shows lower delinquency and shrinking average loans outstanding
Causes of the positive delinquency news have been widely discussed (forbearance, stimulus payments)
The drop in balances reflects, in addition to seasonal variances, the dramatic reduction in new customer acquisition, which Epic has reported is down 75% from pre-COVID levels
Consumer Spending
As previously noted, retail spending has shown a consistent recovery in past months since plummeting in March
However, the recovery in online spending has outpaced in-store spending by a large margin
Also notable are wide differences in spending patterns across the country
Like the S&P 500, consumer spending appears to be adapting to COVID-related headwinds
Quick Takes
News reports that the GM credit card program is on the market are noteworthy since large co-branded card programs are highly coveted by the largest issuers and come up for bid rarely
While we are not privy to any details regarding the status, terms, or timing of any new deal, the bidding is sure to be vigorous, and we are reminded of our firm belief over the years that “the only thing worse than losing a deal, is winning a bad one”
Epic is pleased to announce that Justin Moran has joined us as Chief Digital Officer and Managing Director of Finance
Before coming to Epic, Justin lead the effort to build out OneMain’s digital marketing platform and ran the analytics function
Prior to OneMain, Justin worked at Marlette Funding and Barclays
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