Consumers’ behavior has dramatically evolved in recent years, and more and more shoppers these days are using multiple channels to buy services and products. One study...
It’s no secret that transportation is one of the sectors that produces the most greenhouse gas emissions in the global economy. Getting goods from one side of the world to the other is incredibly resource-intensive, and it becomes even more resource-intensive once you get into the fundamental complexities and inefficiencies of last mile delivery.
Given all that, how are businesses that focus on last mile deliveries supposed to think about sustainability, particularly in light of the many carbon reduction strategies being rolled out in other industries? It’s easy enough to throw up your hands and decide that it’s a lost cause—but as consumers increasingly vote with their dollars for more eco-friendly brands, a better way to look at it might be this: that the last mile is so CO2 intensive that there’s a lot of room for improvement.
By optimizing your delivery routes, for instance, you can potentially cut your emissions per stop down by 10%. When you reduce the need for redelivery attempts by increasing first attempt success rate, you reduce your carbon footprint even further. In other words, it’s not that hard to make a dent in your emissions—it’s just a matter of working towards delivery optimization.
Of course, it’s not enough to make an effort without trying to quantify the results. That’s why the ability to track CO2 not just at the execution phase but during planning is crucial to getting—and showing—the kind of results that can help you show the receipts when it comes to green logistics.
We alluded to this briefly above, but let’s take a quick step back to talk about some of the specific tactics that last mile operators are currently using to try and reduce their carbon footprints. The key here is to closely examine the areas that contribute the most CO2 to the process. The primary culprit is fuel consumption, which scales linearly with miles driven. There’s also things like heating and cooling of warehouses, as well as general wastage (e.g. from returned items that ultimately have to be destroyed or thrown away).
With this in mind, there’s a few tactics that last mile operators employ on this front:
Reading the list of tactics above, you might be thinking: “easier said than done.” And there’s no doubt that the complexities of last mile deliveries as an area are working against you when it comes to boosting your green logistics initiatives.
Route optimization, for instance, requires having powerful tools that can help you cut through the inherent complexity of meeting all of your customers’ needs while using your own delivery capacity as efficiently as possible. This is impossible to do by hand, and frankly difficult with some routing technologies that don’t adequately factor in things like service time, historical traffic patterns, etc. and when calculating ETAs.
By the same token, reducing not-at-homes has historically been a challenge—in part because the last mile often feels like a black box once the trucks leave the warehouse. Providing visibility to customers—such that they know when to expect the driver to show up—is a matter of total connectivity before, during, and after the delivery process.
And all of that is before you try to actually measure your carbon footprint. You need a high degree of visibility into your actual route performance in order to figure out how much fuel you’re consuming, for instance. Without taking measurements here with the ability to compare trends over time, it’s difficult to figure out what’s working and what isn’t when it comes to carbon reduction.
There may be some hurdles to tracking—and reducing—CO2 consumption in the last mile. But modern technology has caught up to these hurdles, and with the right best practices it’s possible to cut down your carbon footprint and show measure results as you do so.
Of course, a lot of planning up and down the supply chain goes into green logistics efforts—but the last mile is often one of the most CO2-intensive aspects of the entire supply chain. At the same time, it’s often one of the most chaotic and complex elements as well. Ultimately, the ability to cut through that complexity to create efficient delivery plans is going to be incredibly valuable not just for boosting efficiency in how you serve your customers, but in decreasing the carbon footprint from your deliveries.
In a nutshell, that’s why it’s so important to incorporate CO2 tracking directly into your delivery planning processes.
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