Voicemails are often overlooked in outbound campaigns, but they can be a game-changer for automotive BDCs. Many businesses hesitate to have their agents leave voicemails, assuming they won’t make a difference. However, the data tells a different story. Implementing a strategic voicemail approach can improve customer engagement, increase callbacks, and drive more service appointments.
Leaving voicemails takes effort—it requires energy, a friendly tone, and a well-structured message. Many agents find it tedious or assume customers won’t listen. However, the reality is that modern smartphones allow customers to read transcriptions of voicemails, making them more effective than ever.
Eye-opening statistics that demonstrate the impact of voicemails:
These numbers show that a simple voicemail can significantly influence customer behavior.
If you’re running a four-attempt service retention campaign, try this strategy:
Monitor voicemail effectiveness. Track callbacks and appointment scheduling rates to refine your approach.
Many customers need service, but they may not need it at the exact moment you call. A well-timed voicemail acts as a gentle reminder and increases the chances of them reaching back out when they are ready. If you’re not leaving voicemails, you’re missing out on a 64% increase in scheduling appointments.
Encourage your team to embrace voicemails, train them to deliver compelling messages, and watch your conversion rates soar. As we say, “Don’t take for granted that people are thinking of you more than you think of them.” A friendly voicemail could be the nudge they need to take action.