In this Volie Rally, compliance attorney, Josh Venson, breaks down the legal challenges of using AI for outbound communications, especially voice calls. He explains that while inbound AI is generally safe, outbound AI voice calls are heavily regulated under the TCPA and often require prior express written consent, specific disclosures, and interactive opt-out mechanisms. State-level laws add further complexity, making the use of AI voices in marketing campaigns largely impractical for most dealers. The conversation also touches on SMS rules, which are slightly more flexible but still require consent and DNC list management. With consumer sentiment and regulations tightening, this discussion offers essential insights for anyone considering AI in their outbound strategy.
