Welcome to Volie Rally #8, where we have Volie’s CTO, Peter Sperry, teaching us behind the scenes how Volie cleans the data by deduping and normalizing. Our goal in cleaning up data is to create the perfect version of a customer. We typically eliminate about 1 ⁄ 3 of data as duplicates, and then we can match those transactions to the right customer, prospect, or lead within our database. If you have dirty data, you will have bad communications.
