As social media integration has become ubiquitous, the term “Brand Ambassador” has taken on a different, more relevant meaning. Brand ambassadors no longer need to pound the pavement for sales. With newly available referral software, your business can leverage the power of online fans to go out and generate new business with only the click of a button. New definitions of brand ambassadors move the conversation onto social networks, a brand ambassador 2.0, if you will.
If you take a look at the personalities that big brands are scouting to become brand ambassadors, the lineup starts to look a lot like the red carpet for last night’s...
