Feature #1: Email Engagements | Ambassador

Smarter outreach. Real-time triggers. Built for conversion.

Welcome to Day 1 of our 14 Features in 14 Days launch series — where we’re introducing the most powerful parts of Ambassador 3.0. First up: Email Engagements, powered by our new Communication Co-Pilot.

This one’s for every marketing team who’s ever said:

• “We already use HubSpot for that.”
• “We export from Ambassador to Mailchimp.”
• “We don’t have time to build custom segments and flows for referrals.”

We hear you.
And now — you don’t have to.

What is Email Engagements?

Email Engagements let you automate targeted emails based on real-time actions inside your Ambassador program. That means:

• Welcome emails for new advocates
• Reward notifications when someone earns a payout
• Re-engagement nudges when someone goes quiet
• Gamified messages reminding top performers of what’s next

All of it runs automatically, without requiring integrations, manual exports, or external email platforms.

Why It Matters — Especially Now

The average marketer is managing more tools than ever.
And yet, engagement is dropping.

According to a recent Litmus study, marketers use up to 12 different platforms just to execute email campaigns — leading to data fragmentation, sync delays, and poor performance source.

At the same time, audiences are demanding personalization. In a report from McKinsey, 71% of consumers expect companies to deliver personalized interactions, and 76% get frustrated when that doesn’t happen source.

Enter: Communication Co-Pilot

With Communication Co-Pilot, we took a different approach:
Build the automation inside the platform where the data already lives.

You’ve already captured:

• who referred whom
• what rewards were earned
• who hasn’t engaged in 30, 60, or 90 days
• top performers, one-hit-wonders, and zombies

Now, you can act on it — without ever leaving Ambassador.

How It Works

1. Choose a trigger (reward earned, referral stalled, new join)
2. Set your message (choose from our templates or write your own)
3. Turn it on — that’s it

You can run it as a set-it-and-forget-it automation
or tweak the logic over time based on performance.

And yes — it syncs stats back to your CRM (like HubSpot or Salesforce) automatically. So you get all the attribution, without the hassle.

Real Results from Real Clients

Clients using Email Engagements are seeing:

• 80%+ click-through rates on reward and reminder emails
• Higher reactivation rates from dormant ambassadors
• Lift in new referrals and repeat engagement

And the best part? These are the lowest-effort emails they’ve ever sent.

“But we already use HubSpot…”

That’s great. Keep using HubSpot for lead generation. That’s where it shines.

But once a user enters your referral or incentive program — HubSpot doesn’t know what to do with them. Ambassador does. This is your lifecycle automation layer after someone joins your program.

Think of it as:

Tool	Purpose
HubSpot	Lead capture, top of funnel
Mailchimp	Newsletters, broad campaigns
Ambassador Co-Pilot	Advocate re-engagement, real-time behavior automation

If you’re still exporting CSVs or manually segmenting by last referral date, you’re behind the curve.

Get Started Today

Email Engagements is live right now inside your Ambassador dashboard.

No extra charge. No extra software.
Just better engagement — automatically.

Stay tuned. Tomorrow, we’re back with Feature #2 — and it’s all about unlocking real-time rewards in smarter, more flexible ways.

Want a personal walkthrough of Communication Co-Pilot?
Schedule a demo →