| Feature | Referral Rock | Ambassador 3.0 |
|---|---|---|
| Core Focus | Referrals only | Unified growth (referrals, loyalty, incentives, feedback) |
| Target | SMBs | SMB + Enterprise |
| Setup | Simple, campaign-based | No-code orchestration, AI-powered |
| ROI Controls | Basic payouts | Vaults, Ledgers, Storefronts |
| Integrations | Limited | Salesforce, Shopify, HubSpot, Twilio (native) |
| Scale | Single referral program | Growth engine across sales, retention, advocacy |