As we reflect on our experience at Social Media Marketing World hosted by Social Media Examiner, we are sharing 10 takeaways from the conference over ten days.

Takeaway 8: Re-think where you place testimonials online

When was the last time you went on a website to see testimonials? Andy Crestodina put it well:

Everything you say is marketing. Everything your customers say is social proof.

The tip: Place testimonials throughout your website to increase the trustworthiness of your marketing.

A little more about social proof:

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• Social Media Marketing World Takeaway #2: Use These Tricks To Develop Better Content
• Social Media Marketing World Takeaway #3: Should Your Brand Outsource Content Creation?
• Social Media Marketing World Takeaway #4: What Is Your Brand’s Perfect Social Media Content Mix?
• Social Media Marketing World Takeaway #5: What Brands Need To Know About Native Video
• Social Media Marketing World Takeaway #6: Should Your Brand Use New Social Networks?
• Social Media Marketing World Takeaway #7: 3 Google Analytics Tips for Communicators