You probably know that it’s important to develop a content strategy. There were some differences in opinion among speakers about how often a brand should post, and what they should post. How much content should be promotional? How much content should be engaging?

We liked Neal Schaffer’s 911 philosophy:

9x: Post strategic content from others (influencers, employees, partners, fans, etc.)

1x: Post brand content that adds value

1x: Post promotional content

It’s worth keeping in mind…

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