Do the stories show impact or change? Does the story tie back to a strong call to action for your organization?
Are these stories highly visual? Can the story be told easily in 60 seconds? In two minutes?
Fracture the story and reach your audiences where they are already consuming content. Consider every channel fair game: from influencers on TikTok to experts featured in tried and true local print media.
Are there ways to increase the reach of your most powerful patient stories? Are there different POVs to share? (such as physician’s perspective or family/caregiver). Look for ways to give these same stories fresh angles for social and media.
How can the stories live on throughout the year? Are there authentic ways to tie to emerging news cycles or trends beyond the expected awareness months?
Entertaining: Engaged and interested in what’s coming next
Educational: Spark curiosity and provide something new
Universal: Relatable to tap into emotions and experiences
Organized: Follow cohesive flow to convey core message
Memorable: Through inspiration, humor, or shock – stories stick in the reader’s mind
Purposeful: Evokes a reason or action from the audience